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Campaign Consulting ServicesDefine the goal, campaign objectives and timing of the project and the campaign. Develop the Case Statement, which then serves as a basis for a campaign brochure and other appropriate materials. Help to establish a Campaign Steering Committee and appropriate subcommittees. Provide support for and attend Steering Committee meetings. Write the Campaign Plan outlining goals, timelines and job descriptions. Prepare a gift scale and resource chart. Develop naming opportunities and gift acknowledgement and recognition programs. Develop campaign tools and resources such as files, computer systems, reporting procedures and crediting policies. Help identify potential sources of individual, foundation and corporate support. Guide your staff in researching major individual, foundation and corporate prospects. Help you and the Steering Committee rate and assign target lists of major potential donors. Guide your staff in the preparation of standard corporate and foundation proposals. Help develop a planned giving program and determine how to best integrate it into the campaign. Prepare a Ways of Giving text. Recommend ways of ensuring that the campaign encourages increased Annual Fund donations. Conduct a specially designed Solicitors' Training Workshop to teach volunteers the techniques of major gift solicitations. Prepare a Solicitors' Guide. Guide staff and volunteers in soliciting initial leadership gifts. Provide ongoing strategy on all other gift solicitations. Accompany solicitors, when appropriate, on visits to prospective significant donors. Advise on cultivation and public relations events for the campaign.
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